Hi! I’m Katelyn Haas, a social media manager living and working in Chicago. I build up platform frameworks where there is none, with a track record of growing audiences on Instagram, YouTube Shorts and TikTok from near scratch.

I’ve worked in print, social/digital-first and broadcast newsrooms, cultivating my combined interests in short-form video production, writing, editing and audience/content strategy.

My work can be seen at the Chicago Sun-Times, PBS, WJZ, CBS News’ O&O affiliate, WUSA9, a TEGNA-owned CBS station, Moment Magazine and more. Check out my work below!

Recent Work

I developed a full strategy guide for social content creation for Chicago Public Media. It includes carousel and single-post templates for breaking news, explainers, and community profiles that the company still uses past my tenure there. It is designed for editors and freelancers to maintain brand consistency, speed up production, and improve audience clarity.